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	<title>Math Goes Pop! &#187; commercials</title>
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	<description>Ruminations on the Intersection Between Mathematics and Popular Culture</description>
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		<title>Do Not Trust the Meat Mathematics Institute</title>
		<link>http://www.mathgoespop.com/2011/03/meatmath.html</link>
		<comments>http://www.mathgoespop.com/2011/03/meatmath.html#comments</comments>
		<pubDate>Wed, 23 Mar 2011 02:43:25 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Math and Food]]></category>
		<category><![CDATA[Math on TV]]></category>
		<category><![CDATA[burger king]]></category>
		<category><![CDATA[commercials]]></category>

		<guid isPermaLink="false">http://www.mathgoespop.com/?p=1121</guid>
		<description><![CDATA[<p>Friends, as many of you may have noticed, Burger King has begun a promotion for its BK Stacker line of cheeseburgers.  The ad focuses on Burger King&#8217;s Meat Mathematics Institute, where mathematicians from around the world gather to find ways to bring consumers a maximum amount of meat flavor for a minimum cost.  Sadly, as of <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.mathgoespop.com/2011/03/meatmath.html">Do Not Trust the Meat Mathematics Institute</a></span>]]></description>
			<content:encoded><![CDATA[<p>Friends, as many of you may have noticed, <a href="http://www.bk.com/">Burger King</a> has begun a promotion for its BK Stacker line of cheeseburgers.  The ad focuses on Burger King&#8217;s Meat Mathematics Institute, where mathematicians from around the world gather to find ways to bring consumers a maximum amount of meat flavor for a minimum cost.  Sadly, as of this writing, the ad is not available online, although this related video has made an appearance on YouTube.</p>
<p style="text-align: center;"><iframe title="YouTube video player" width="560" height="349" src="http://www.youtube.com/embed/wilJ0eQoEG8" frameborder="0" allowfullscreen></iframe></p>
<p>While the institute seems like a delightful place to work, I regret to inform you that the research coming out of the institute is as bogus as the existence of the institute itself.  The claimed solution to the problem of maximizing meat (or meat flavor, depending on your source) while minimizing cost is contained in the 3 BK Stackers pictured here (image courtesy of <a href="http://foodbeast.com/content/wp-content/uploads/2011/03/bk-stacker-math.jpg">foodbeast</a>):</p>
<p><a href="http://foodbeast.com/content/wp-content/uploads/2011/03/bk-stacker-math.jpg"><img class="aligncenter" src="http://foodbeast.com/content/wp-content/uploads/2011/03/bk-stacker-math.jpg" alt="" width="600" height="319" /></a>As you can see, the Stacker family of burgers has three members, coming in at price points of $1, $2, and $3, respectively.</p>
<p>Right off the bat you should notice something problematic with their solution.  If the aim is to optimize meat, why are there components that don&#8217;t involve meat?  These components would only add to the cost, without adding to the amount of meat.  You should be able to sell just a single beef patty with some bacon for less than you would be able to sell the $1 stacker, for instance.  Right away, then, we see the corrupt influence that the Burger King sponsorship has had on the otherwise (I&#8217;m sure) irreproachable standard of academic integrity set by the Meat Mathematics Institute.  Without this sponsorship, I&#8217;m sure the mathematicians would&#8217;ve discovered a far more optimal meat-delivery system: the (possibly bacon-wrapped) meatball.</p>
<div id="attachment_1123" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.mathgoespop.com/wp-content/uploads/2011/03/ikea-meatballs.jpg"><img class="size-full wp-image-1123" title="ikea-meatballs" src="http://www.mathgoespop.com/wp-content/uploads/2011/03/ikea-meatballs.jpg" alt="" width="500" height="333" /></a><p class="wp-caption-text">Perhaps the Meat Mathematics Institute should look for a more appropriate sponsor.</p></div>
<p>Even if we restrict our attention to solutions to the &#8220;meat/money&#8221; problem that are in cheeseburger form, however, it&#8217;s still easy to see that the solution proposed by the Meat Mathematics Institute is not correct.  Indeed, a quick stop at the Burger King website reveals the meat differences between the $1, $2, and $3 BK Stackers.  The differences are as follows:</p>
<ul>
<li>$1 Stacker: 1 beef patty, 2 half slices of bacon.</li>
<li>$2 Stacker: 2 beef patties, 3 half slices of bacon.</li>
<li>$3 Stacker: 3 beef patties, 3 half slices of bacon.</li>
</ul>
<p>If we divide out by cost, we easily see that per dollar, these three options give you different amounts of meat!  In particular,</p>
<ul>
<li>$1 Stacker: 1 beef patty, 2 half slices of bacon per dollar</li>
<li>$2 Stacker: 1 beef patty, 1.5 half slices of bacon per dollar</li>
<li>$3 Stacker: 1 beef patty, 1 half slice of bacon.</li>
</ul>
<p>Clearly these three solutions are mathematically inconsistent.  How can the $2 BK Stacker be as optimal a solution as the $1 stacker, when two $1 stackers yield one additional slice of bacon?  Similarly, how can the $3 stacker be as optimal a solution as the $1 stacker, when three $1 stackers yield three additional slices of bacon?  The only way these three solutions can be consistent is if the cost of bacon is 0, which, unfortunately it is not.  But if it were, then the optimal solution still would not be present here, since one could put as much bacon as one wanted on his or her burger without affecting the cost.</p>
<p>It&#8217;s a shame that this institute has been compromised by corporate interests, but this is perhaps not wholly unexpected.  While normally I would advise you to trust your local mathematician, in the case of the meat mathematician, I must regretfully ask you to be on guard.  Especially if he asks you to take him out for a meal.</p>
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		<title>Math on TV: Halls Refresh</title>
		<link>http://www.mathgoespop.com/2009/09/math-on-tv-halls-refresh.html</link>
		<comments>http://www.mathgoespop.com/2009/09/math-on-tv-halls-refresh.html#comments</comments>
		<pubDate>Thu, 01 Oct 2009 01:30:00 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Math on TV]]></category>
		<category><![CDATA[commercials]]></category>

		<guid isPermaLink="false">http://www.mathgoespop.com/2009/09/math-on-tv-halls-refresh.html</guid>
		<description><![CDATA[If you&#8217;ve watched any television recently, you may have noticed the following ad for Halls Refresh.  I strongly encourage you to watch it, even if you&#8217;ve seen it before, because it&#8217;s basically fantastic.</p>
<p>A tremendous ad, to be sure.  However, if you didn&#8217;t watch closely, you may be wondering what such a sensual commercial has <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.mathgoespop.com/2009/09/math-on-tv-halls-refresh.html">Math on TV: Halls Refresh</a></span>]]></description>
			<content:encoded><![CDATA[<div style="text-align: justify;">If you&#8217;ve watched any television recently, you may have noticed the following ad for Halls Refresh.  I strongly encourage you to watch it, even if you&#8217;ve seen it before, because it&#8217;s basically fantastic.</p>
<p><center><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Z6MNvg40x3g&amp;hl=en&amp;fs=1&amp;"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/Z6MNvg40x3g&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></center><br />A tremendous ad, to be sure.  However, if you didn&#8217;t watch closely, you may be wondering what such a sensual commercial has to do with mathematics.  Watch again if you missed it &#8211; it may help to watch it full screen, although the quality gets muddy.</p>
<p>Did you catch it the second time?  When the camera cuts to the Asian kid sitting at his desk, right before he starts to charm Mrs. Hunter, you&#8217;ll notice that he has a poster on his wall filled with mathematics.  There are 5 equations on the poster, but most are probably too difficult to make out from the Youtube copy.  I was fortunate enough to see this ad on television, and after a few replays I made out 4 of the 5 equations.  In order, they are as follows:
<ol>
<li>x/x = x<sup>x</sup>.</li>
<li>(10+x+x<sup>x</sup>)<sup>1/x</sup>/x<sup>x/4<sup>1/x</sup></sup> = x.</li>
<li>(x<sup>x-1</sup>-1)<sup>1/x</sup> + tan(π/(x+1)) = x.</li>
<li>This one I didn&#8217;t get, but I can tell you it was long and involved a logarithm.  Bonus points to anyone who can fill in the blank here.</li>
<li>x<sup>x</sup> &#8211; x<sup>3</sup> = 4(x<sup>x-1</sup> + x<sup>x-2</sup>).</li>
</ol>
<p>At first this poster made me a bit upset.  Like other math jokes I&#8217;ve <a href="http://www.mathgoespop.com/2009/09/comic-but-not-comical-mathematics.html">discussed</a> before, throwing together mathematically complicated equations just for the sake of it seems lazy, when one could instead try to make some kind of joke.  It&#8217;s not as if the equations above are famous, so initially it may seem like there&#8217;s nothing going on under the hood.</p>
<p>Upon further investigation, however, I discovered that somebody involved in the production had a sense of humor.  Let&#8217;s see what happens when we look for solutions to each of the equations.</p>
<p>The first one is easy: since x/x = 1, we&#8217;re looking for a solution to x<sup>x</sup> = 1.  This happens, of course, when x = 1.</p>
<p>The equations that follow are too difficult to solve by hand, but this is where we let computers do the work for us.  If you graph these equations, you&#8217;ll see that the solution to the 2nd is x = 2, the solution to the 3rd is x = 3, and the solution to the 5th is x = 5.  Even though I wasn&#8217;t able to read that fourth equation, I&#8217;m fairly confident that the solution to it is x = 4.</p>
<p>It&#8217;s not a great joke, I know, but I appreciate the fact that there is a payoff for those who are willing to dig a little bit.  It&#8217;s not perfect (for example, the third equation has a second solution near x = 0.33), but it&#8217;s certainly better than many attempts.  Kudos to you, Halls Refresh.  This almost makes up for your use of the stereotypical nerdy Asian dude who is good at math and likes dragons.</p>
<p>For more surreal advertising, there&#8217;s always this classic.  No math involved, unfortunately, but I&#8217;m willing to let it slide.</div>
<p><center><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/XbFLhbJRt_E&amp;hl=en&amp;fs=1&amp;"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/XbFLhbJRt_E&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></center></p>
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