It’s Not Complicated. Or is it?

Though I am hardly AT&T’s biggest fan, I can’t help but be charmed by their “It’s Not Complicated” ad campaign. Each ad features a dapper looking man asking softball questions to a group of young children. Though the ads are meant to elicit mostly meaningless platitudes that AT&T then spins as selling points (e.g. “Faster is Better”), the children’s answers and the gentleman’s reactions make the ad-watching experience just a little bit more bearable.

In one of the campaign’s more recent ads, however, I was disappointed to see a teachable moment go to waste. I suppose this is what happens when you have a cell phone company spokesman in a room full of children instead of an actual teacher. (Though to be fair, the math involved isn’t really suitable for elementary school.)

Here’s the ad:

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