3Dead?

Late last month, Slate ran an interesting article analyzing the performance of 3D movies over the past six years. Titled “Is 3-D Dead in the Water?“, the article investigated the success of a 3D film by looking at several films released in 3D and graphing the ratio of their opening weekend revenue from 3D screenings to their opening weekend revenue from 2D screenings. There’s a lot of good stuff in the article leading up to this, but the main point is given by the following graph:

Image courtesy of Slate – click the link above to see the original article.

This graph tells you, for example, that during opening weekend for The Polar Express in 2004, the screens showing the film in 3D made nearly 7 times as much money as the screens showing the film in 2D. As you can see, the drop from this film . . . → Read More: 3Dead?

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