Late last month, Slate ran an interesting article analyzing the performance of 3D movies over the past six years. Titled “Is 3-D Dead in the Water?“, the article investigated the success of a 3D film by looking at several films released in 3D and graphing the ratio of their opening weekend revenue from 3D screenings to their opening weekend revenue from 2D screenings. There’s a lot of good stuff in the article leading up to this, but the main point is given by the following graph:
This graph tells you, for example, that during opening weekend for The Polar Express in 2004, the screens showing the film in 3D made nearly 7 times as much money as the screens showing the film in 2D. As you can see, the drop from this film is quite precipitous, . . . → Read More: 3Dead?