Over at CNN this month, I talk about the phenomenal success of Marvel’s The Avengers in its stampede over old box office records. But how much stock should we put in these records? Is this blockbuster really the top dog in the record books? Here’s a sneak preview of the article:
When the Avengers assemble, the world opens its collective wallet. In just under three weeks since its international opening, “Marvel’s The Avengers” has earned more than $1 billion worldwide. In America, it blew through the $200 million mark over opening weekend alone, and now holds the title of best three-day opening in film history. Or does it?
While dollar signs fuel the engine of Hollywood movie production, they are not necessarily the most objective measure of a film’s success. Most importantly, the dollar is not a static unit of measurement like the meter; as a result of inflation, a dollar in 2008 has more purchasing power than a dollar in 2012. If we search for a better way to measure film’s opening weekend success, is it possible to dethrone the mighty Avengers? Let’s try to find out.
To see the surprising answers, click here to read the article!